Objectives:
Incendio worked with Privada from its inception to execute its worldwide launch.  At the time, Privada was the only company delivering comprehensive privacy solutions to consumers via Internet Service Providers (ISPs), financial institutions, and other digital enterprises.  Privada wanted to establish itself as the Internet privacy company for its target market – primarily ISPs and large institutions needing to encrypt sensitive customer information.  In addition, Privada wanted to play a critical role in developing and shaping privacy laws for the Internet.

Recommendation:
Incendio recommended an educational campaign to explain to consumers why they should care about privacy on the Internet.  We also talked to influencers who were shaping the privacy and security laws and regulations in the US and the EU.  Privada was a start-up, so we had ambitious mass market coverage goals on a very thin budget.

Results:
Incendio was able to harness the media frenzy around Internet privacy and synched Privada up with government agencies at the forefront of this movement, including the White House.  Incendio placed Privada executives in front of Congress as key experts to advocate for new encryption policies and regulations.  In addition, Incendio coordinated with White House administration to conduct a satellite media tour on the topic of encryption policies.  Incendio was able to secure ongoing, high profile coverage in publications such as CNN, New York Times, Wall Street Journal, MSNBC, Financial Times, Le Monde, El Pais, USA Today, Washington Post, San Jose Mercury News, San Francisco Chronicle, the Washington Post, and a Forbes cover story.