Jane Gideon – CEO

With over 18 years experience in public relations and sports marketing, Jane Gideon currently serves as CEO of Incendio International, which she founded in 1994.  Incendio focuses on international communications and marketing activities, with offices in San Francisco, Barcelona, Denver and London. Jane is responsible for the overall management of Incendio’s international operations and clients.  Incendio has served such clients as Amnesty International, Apple Computer, Euroleague, Deckers Outdoor, Telefonica, FC Barcelona and President Obama. 

Jane began her career at Alexander Communications and in 1990 launched that company’s West Coast operations.  She has also directed such prominent accounts as Intuit and Symantec with Wilson McHenry Company, where she won the PRSA Silver Anvil Award for Product Launch of the Year for the Quicken for Windows launch.  Working with Waggener Edstrom, Gideon directed two of the most high profile PR programs of the decade with the launches of Windows NT and Windows 95.

Jane received her Bachelor of Science in Human Development and Psychology from Vanderbilt University and did graduate studies in business administration at Emory University.  

Jane loves being a social butterfly, which might explain her propensity for attracting celebrities, or at least being in the same place at the same time as various famous people.  She is known for her stories about brief run-ins with Mick Jagger, Bono, Madonna, Martha Stewart, Sting, and many others.  Jagger, Bono, Madonna, Sting and Stewart would not confirm any interaction with Jane, and calls to their publicists were not returned.

Natalee Gibson – Vice President

Natalee Gibson has over 7 years of global, high-technology public relations experience, representing premier corporations in areas ranging from global manufacturing, software, supply chain and logistics, consumer products and non-profit.  As senior account manager for Incendio International, Natalee provides multi-billion dollar companies with strategic PR counsel, directs global account teams and budgets, and trains executives in media and speaking preparation.  Her unique expertise lies with cultivating key relationships with target press and analysts, securing coverage in top tier business, financial and trade publications, and winning top level awards and accolades for business and products.

Natalee began her career as a broadcast journalist, with a focus on reporting political and business news.  She worked as a news anchor and reporter for CBS and PBS affiliates.  Later she worked for a top 50 NBC news affiliate, where she produced the number 1 rated newscast in the market.  Natalee was the recipient of several industry awards, including the Silver Microphone for anchor coverage and the market’s Best Spot News Coverage award.

Natalee received a Bachelor of Arts in Broadcast Journalism and Bachelor of Science in Political Science from Brigham Young University.

Natalee’s favorite pastimes include travel, anything outdoors in the summer, and a good debate.  Her true claim to fame is that she knows the lyrics to every song she’s ever heard, but alas, can’t sing a note.

Eloisa Tejaro - CFO

Eloisa Tejero is responsible for managing the non-PR part of the business for Incendio, which includes finances, staffing resources, technology resources and overall operations. 

Eloisa has over 10 years of experience designing, customizing and implementing financial accounting systems for multinational companies.  As EMEA General Manager for Myers-Holum, she managed client engagements for Readers Digest International, GEC Alsthom (now Alstom), Dixons, Northern Telecom (Nortel), and maintained the relationship with Computer Associates EMEA offices.  After traveling extensively in the EMEA region, Eloisa returned to the US where she served as executive director for Playsongs, an early childhood educational center which offered world music, culinary arts, visual arts, language arts and nature programs in San Francisco.  She graduated with an SB in Management Science from Massachusetts Institute of Technology.

She joined Incendio as CFO to return to her passion for finance.