Incendio was brought into Brio Software to integrate its global communications efforts in preparation for the Brio 8 launch. In addition, the company needed to boost its corporate image in the eyes of the industry and investors. Though Brio was publicly-held, the company had not received much business press coverage in the past.
We recommended a campaign to build relationships with business press globally to raise visibility for the corporation. On the product side, we engaged analysts to raise the credibility of the product strategy and innovation. We set out to adjust reviews matrices and standards in the industry to take into account the innovative areas in which Brio was thriving.
Over the course of a year, we doubled Brio's coverage overall, at a significant reduction in cost over their previous agency. During the launch of Brio 8, the company received profile stories in Le Monde, the Financial Times, and the Washington Post. In addition, the company's rankings with key analyst firms such as Gartner and META Group were upgraded. At the end of the year, the company was purchased by Hyperion Corporation, as part of the acquisition boom that began the technology industry recovery.